For well over a decade, Gregg Ruth’s high-profile collections have been sought after by admirers from around the world. In 1995, Gregg turned his attention to diamond intensive jewelry and began to focus his design aesthetic around the use of Fancy Color Diamonds and Important Colored Stones. The company quickly became known as an industry leader in Yellow and Pink Diamond center stone pieces and helped to popularize these rarest of Diamonds. These classic yet innovative styles—featuring important yellow and pink diamonds from 1.00 to 10.00 carats--benefited from a patented micropave setting technique that Gregg developed to accentuate and compliment the natural hues of his meticulously sourced center stones.